In his article on hegemony, Lull argues that hegemony is a concerted effort by the upper class to push values and ideals on the lower class that seem commonplace. In my mind, I think of hegemony as an exaggerated combination of gate keeping, agenda setting, and framing which helps me interpret the media coverage by FOX News.
According to the actual definition of hegemony, media outlets control this flow of subconscious ideas by selling them as commonsense, thus going unnoticed. Obviously, media is not random; certain people control what is displayed (gate keeping) and frame how one should perceive this display. The fact that one class of people can control these two dominant aspects of media causes me to believe that they can push its personal beliefs onto society and can affect its ideology.
This is a video compilation of FOX News footage bashing President Barack Obama. Even though this was not compiled by Fox News, the footage is legitimate. With my view of hegemony, because Rupert Murdock can control what to cover and how to cover news on his network, he is pushing his conservative views and Obama criticism onto his audience. Thus he can affect how some of his viewers think and react, all by being a gate-keeper, agenda setter and framer, of the news.
picture is from teenagegraffiti.com
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