My understanding of the term cultivation forces me to analyze the images from Tough Guise by thinking that they are planting the ideas of men needing to be tough and/or violent as normal. Then as we keep seeing these images over and over they become more common sense and men act upon these stereotypes.
To me, I understand cultivation in media the same as cultivating land. In farming, you cultivate the ground so you can plant seeds to grow into vegetables, trees or any type of plant. I think the media uses the same process to influence all stereotypes and have people act upon them. They plant the idea of the stereotype in society’s ideology and then it slowly starts to grow and grow until it reaches a commonplace status. Because then this societal pressure is assumed to be normal, people act upon it.
photo taken from krystallee27.wordpress.com
The cover of Tough Guise has a picture of a young boy with a ferocious look on his face and flexing his muscles. Obviously Tough Guise is trying to expose this media stereotypes. Tough Guise is trying to show this affect of cultivation on young boys. They see the media portrayal of what it means to be a “man” and grow up thinking that men need be strong and violent. This little boy pretending to act tough shows that cultivation can affect younger generations so they grow up with these stereotypes being considered normal.
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