This ad is an advertisement for the new video game Call of Duty: Black Ops. The commercial starts with regular everyday people in their regular everyday clothes fighting in a war-zone. Then Kobe Bryant and Jimmie Kimmel make cameos as their everyday persona fighting as soldiers. It shows everybody enjoying being a soldier and participating in the fighting. The commercial then ends with the caption, “There’s a soldier in all of us.”
video taken from youtube.com
To me, this commercial was very effective because I got to see one of my favorite athletes in the commercial to promote an awesome looking video game. Also, I thought the fact that the advertisement showed everyday people fighting made it relatable to the normal person.
One of the main advertisement appeals in the ad was a human tendency toward aggression and dominance. Human beings have pent up aggression or a desire to get out their violent, primal urges which goes hand-in-hand with a physiological need to be dominant. In this ad, we see normal everyday people getting out their violent side by pretending to be a soldier. People can see themselves in this role and therefore would want to buy the game.
Also, I thought this commercial played on a really entertaining aesthetic presentation. The commercial showed people shooting, grenades exploding, etc. so it was very pleasing to watch. Consumers will be more willing to buy a video game that is visually pleasing. I also thought that the celebrity cameos would make this product more successful because people always like to see their favorite celebrities in advertisements.
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